The Executive

The operational leadership your business needs

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Without the full-time cost.

There is a point in the growth of most mid-market businesses where the CEO is carrying too much. Strategy, operations, client relationships, leadership decisions - all routing through one person. The business needs senior operational leadership. But it does not need - or cannot yet justify - a full-time executive hire at that level.

That is exactly where The Executive comes in.

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Winston Gray's fractional COO offering embeds senior operational leadership inside your business on an ongoing basis. Typically one to two days per week, structured around your specific priorities and the problems your business is actively facing.

This is not advisory work. It is not a monthly check-in call. It is active, embedded leadership - sitting with your team, working through real operational problems, holding accountability for execution, and making sure the business is building toward something that does not depend on you being across everything.

Jasmine Duratovic brings enterprise-grade operational experience into mid-market businesses. Having owned end-to-end operational responsibility for a Tier 1 bank's business banking function - across 10 departments, 100-plus processes, and 5,000 stakeholders - and having built the operational infrastructure for a $1B lending portfolio as one of Australia's youngest ASX-listed executives, she brings a level of thinking and pattern recognition that most businesses at this stage have never had access to.

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The Executive is for founders and CEOs who need a trusted, senior operational brain in the room on a regular basis. Someone who has seen the problems before. Someone who knows what good looks like. And someone who stays until the business can carry it independently.

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Minimum engagement is three months. Structured around your operational priorities from day one.

Winston Gray operates across Australia, New Zealand, and APAC.