Winston Gray is one of the fastest growing business transformation and operational excellence consultancies in Australia. Specialising in founder-led and mid-market businesses across Australia, New Zealand, Phillipines, Singapore and expanding across APAC.Founded by Jasmine Duratovic - one of Australia's youngest ASX-listed executives - the firm brings enterprise-grade operational thinking to the businesses that need it most. The businesses that have built something real, are growing fast, and are starting to feel the weight of a structure that was never designed for where they are now.Most consultancies diagnose the problem and leave. Winston Gray diagnoses the root cause(s), designs the solution, and delivers through implementation and executes with change management, SOP's and training. We remain until the change is embedded and the business runs the way it was built to.From operational restructures and process redesign to fractional COO support and AI-powered workflow automation, Winston Gray works across the full transformation lifecycle. Not with theory. With execution.
Outcomes delivered across financial services, construction, NDIS, retail, professional services, and more.
Across client engagements, Winston Gray identifies an average of $1.2M in annual savings through workflow optimisation, system redesign, and the elimination of operational inefficiency.
Most transformation efforts fail at the adoption stage. Winston Gray's change management methodology consistently delivers a 92% adoption rate - because we build the change with the people who have to live in it, not around them.
A quarter of your team's manual effort is sitting in processes that do not need to exist. Winston Gray identifies and eliminates the repetitive handling, duplicated tasks, and unnecessary hand offs that consume capacity every single day.
Jasmine Duratovic spent the early part of her career at Commonwealth Bank of Australia, where she became known for one thing - fixing the departments others could not. Culture problems. Capability gaps. Broken processes. Strategic drift. She was given the most difficult problems and she solved them.At the height of her CBA career, Jasmine owned the entire end-to-end process for Business Banking - across 10 departments, 100+ processes, and 5,000 stakeholders. Regulatory remediation projects from ASIC and APRA landed on her desk. Her team became known for a specific capability that most organisations struggle with: making change stick.At 26, Jasmine became one of Australia's youngest executives at an ASX-listed fintech, with a mandate to build the operational infrastructure to sustain a $1B lending portfolio - using only what existed internally. She delivered. Within nine months, the business could onboard at scale.Winston Gray was founded on a simple observation: the largest consultancies are excellent at producing recommendations and poor at executing them. And the businesses that need the most help are founder-led, fast-growing and operationally stretched with limitations to access different ways of thinking and operating.Winston Gray exists to close that gap.
Lean Six Sigma | Agile | Change Management | Enterprise Transformation | ASX-Listed Executive | Founder Winston Gray
This is our differentiator and our standard. Winston Gray does not advise and disappear. We design, build, and deliver - staying until the change is embedded, the team owns it, and the business is running differently. High quality, high accountability, every engagement.
We embed alongside our clients within the business, build genuine relationships at every level, and become part of the team delivering the outcome. Internally at Winston Gray, the same applies whether you are the implementation lead, the EA, or the marketing manager, we operate as one.
We take on the difficult engagements. We have the hard conversations. We push through resistance and do the work others find too uncomfortable to attempt. We role model the behaviours we ask of our clients - even when it is easier not to. Integrity is not a policy at Winston Gray. It is a daily practice.
At Winston Gray, we believe the best leaders, operators, and consultants are always learning. We invest in our people's development, celebrate curiosity, and create space for honest reflection. What did you learn this week? What do you want to master next? These are not performance questions. They are the conversations that make us better - for our team, and for every client we work with.
Ready to transform your company and unlock the full potential of your people, systems and processes. Reach out today, and let's reimagine your business.